MANA CINEMA :- With a worldwide box office collection of ₹23.20 crores in just four days, "Identity" has set new expectations for the Malayalam film industry. The year 2024 has been a milestone for Malayalam cinema, with several films crossing ₹50 crore and ₹100 crore marks at the box office. Movies like Manjummel Boys, ARM, Aavesham, Kishkinda Kandam, Guruvayoor Ambalanadayil, Vaazha, Aadu Jeevitham, Anveshippin Kandethum, Osler, Bhramayugam, Vazhshangal Shesham, Premalu, and many others have made significant box office impacts. The box office frenzy reached its peak with the release of "Marco." Movies such as Manjummel Boys, ARM, Aavesham, and Premalu opened new avenues for Malayalam cinema across other states, paving the way for "Marco" to deliver a resounding success. As audiences eagerly anticipated how 2025 would unfold, "Identity" hit theaters and delivered a massive worldwide box office collection of ₹23.20 crores within just four days. The film also achieved hit status in its Tamil version, further cementing its place in the 2025 box office lineup. "Identity" serves as a clear indicator that theaters are poised for a busy year ahead. These consecutive box office successes play a significant role in bringing more audiences back to theaters. Additionally, multiplex audiences, who often spend more on snacks and refreshments than on movie tickets, demonstrate how the success of a film contributes to the economic growth of the entertainment industry. The film is written and directed by Akhil Paul and Anas Khan, produced by Raju Malliath and Dr. CJ Roy, and distributed by Gokulam Movies through Dream Big Films. As the success of "Identity" continues to inspire optimism, it remains to be seen whether upcoming releases can maintain this momentum at the box office.